ABOUT AMERICAN EVERWILD™
Every Place Has a Story. So Does Every Person Who Calls It Home.
American EverWild™ was born in the mountains of North Carolina, where winding backroads, wooded ridges, rushing creeks and small communities have always been part of our everyday landscape.
Those are our roots—but they were never meant to be our boundaries.
As American EverWild grew, so did the idea behind it. We realized the feeling we wanted to capture isn’t unique to one region. Across America, people carry places with them: a backroad they know by heart, a family farm, a northern lake, a western horizon, a favorite shoreline, a city neighborhood, or simply somewhere they once visited and never quite forgot.
American EverWild was created to celebrate those places, the people who belong to them, and the stories we carry from them.
OUR STORY
Before American EverWild, there was a much smaller dream: creating designs that meant something personally to the people wearing them.
That experience taught us something important. People aren’t always looking for another shirt or another piece of merchandise. Often, they’re drawn to something because it reminds them of who they are, where they’ve been, what they believe, or something they love.
American EverWild grew from that idea.
Today, our collections travel across the country—from mountains, forests and backroads to the Heartland, northern states, western landscapes, cities and coasts. Some designs celebrate nature and wildlife. Others reflect faith, humor, adventure or everyday life.
They’re different stories, but they share one purpose:
To create something that feels personal enough to become part of your story.
WHY THE RED-TAILED HAWK?
The red-tailed hawk became the symbol of American EverWild because it belongs to no single American landscape.
It can be found above mountains, farmland, forests, deserts, coastlines and cities. From above, those different places become part of one connected landscape.
That perspective represents what American EverWild is about.
Different places. Different stories. Same EverWild spirit.
That’s why you’ll find the hawk woven throughout our brand—sometimes prominently and sometimes quietly watching over the landscape.
ROOTED HERE. MADE FOR EVERYWHERE.
North Carolina and the Appalachian mountains will always be part of our story. They shaped our appreciation for backroads, wild places, community and the quiet landscapes that people often remember most.
But American EverWild was created for more than where we began.
It’s for the person who feels most at home beside the water. The one who loves a city but still finds the trees. The farmer watching another sunrise over the field. The traveler chasing western horizons. The family returning to the same lake every summer. The person whose favorite road doesn’t appear on anybody else’s travel guide.
You don’t have to live in the wilderness to have an EverWild.
You just have to have a place, a memory, a belief or a story that feels like yours.
MORE THAN A BUSINESS
American EverWild is a small family business built with gratitude for the people who helped us reach the point where we could take a chance on this dream.
Because of that, giving back isn’t something we want to add simply because businesses are expected to have a mission statement. It’s something we hope to grow into alongside the company.
Our long-term goal is to establish an American EverWild giving fund that begins by helping people facing real needs in our own community and reaches farther across America as we’re able.
We’ve seen what happens when communities face hard times.
People show up.
Neighbors help neighbors—even when they don’t know each other’s names.
We want American EverWild to become another way of paying that forward.
FIND YOUR EVERWILD™
Maybe it’s a mountain trail.
Maybe it’s a skyline, a field, a shoreline, a church, a snowy morning or a backroad nobody else would recognize.
Whatever yours looks like, we hope you’ll find something here that feels a little like home.
American EverWild™
Live Wild. Live EverWild!™
